As the much anticipated date of April 7 nears, Kendrick Lamar has shared a new song, "HUMBLE.," which arrives along with an accompanying 3-minute video, directed by Dave Meyers. The song is produced by Mike Will Made-It. And, yes, of course it's brilliant.
Channeling all the fury of the Holy Ghost, Kendrick proclaims himself as the Rap God and commands every one of his competitors to kneel before him.
Like nearly everything he releases, the song defies the sonic expectations we're prone to associate with the TDE prophet.
Watch and share.