Billie Eilish's highly anticipated third studio album is here.
Hit Me Hard and Soft arrives with 10 previously unreleased songs, as the singer opted to withhold from sharing any singles ahead of the album's arrival to allow for it to be consumed all at once.
As with her previous albums, 2019's When We All Fall Asleep Where Do We Go and 2021's Happier Than Ever, Eilish wrote Hit Me Hard and Soft with her primary collaborator, Finneas, who produced the album. The writing across the record explores topics of sexuality, physical appearance, and the breakthroughs the 22-year-old experiences while creating it.
"I feel like this album is me," Eilish told Rolling Stone in her May 2024 cover story. "It's not a character. It feels like the When We All Fall Asleep, Where Do We Go? version of me. It feels like my youth and who I was as a kid."
The singer said that Hit Me Hard and Soft cleared a pathway for the singer to return to that version of herself. "This whole process has felt like I'm coming back to the girl that I was. I've been grieving her," she added. "I've been looking for her in everything, and it's almost like she got drowned by the world and the media. I don't remember when she went away."
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