The U.S based streaming platform is reportedly spending over US$1 billion (₦360,000,000,000) on the series in a bid to emulate the runaway success enjoyed by "Games of Thrones".
In March 2011, Panasonic paid US$2.4 million to secure Neymar's services for two years. Prior to signing for Barcelona, has also signed other sponsorships from Volkswagen, Tenys Pé Baruel, Lupo, Ambev, Claro, Unilever and Santander.