If you watched a movie and it reminded you of someone, let them know. If you see a funny pair of socks or cloth that you know a friend will love, buy them. If you hadn't noticed while reading them, none of them are all that complicated.
Oh, I love Desmond Elliot. He's my number one favourite. I also love Walter Banger. I've seen his movies. And they're absolutely mind-blowing. Kunle Afolayan is good. So are Chico Ejiro and Teco Benson.