In the clip, directed by rapper King Mez, the Dreamville boss stands in front of an audience on a red carpet at an awards show before the backdrop changes to dead bodies lying under sheets with dirty shoes.
Featuring a cameo from the Dreamville boss, the clip finds Ms. Lennox feeling a little neglected by her lover, but she soon wins his attention and affection. Not that she had to work especially hard for it, mind you.
The clip opens with Cole performing while a Dreamville helicopter flies overhead. He gets dressed up in a suit and fedora and heads back to college, eating ramen noodles in his dorm room while plaques line his walls.
Fresh off "Purple Emoji" with Ty Dolla $ign, the Dreamville boss links up with Young Thug and Travis Scott on "The London." The T-Minus production, named after the luxury hotel chain, opens with a spitfire verse from Cole.
"Dreamville, I love Kendrick Lamar. I pray that my n*gga [Lamar] didn't feel bad. I haven't been sleeping right the last few days...We taking that diss off streaming services."
Cole Dreamville Festival, both serenading fans with an electric stage performance. Following the event, Usher had visited Burna Boy and he couldn't control his excitement at the honor.
The Dreamville MC has kept busy appearing on songs by Royce Da 5'9″, Cozz, Bas, Jay Rock, Wale, 6LACK, Anderson .Paak, Rapsody, J.I.D., Mike WiLL Made-It and MoneyBagg Yo.
Drake Hot Ticket Performer Cardi B DaBaby Drake Megan Thee Stallion The Carters Travis Scott Album of the Year Travis Scott - Astroworld Meek Mill - Championships Lizzo - Cuz I Love You DJ Khaled - Father of Asahd Tyler, The Creator - Igor Dreamville