Juventus shares soared more than 20 per cent and were on track for their biggest one-day gain in five and half years on Wednesday.
The Italian soccer team overturned a two-goal deficit to defeat Atletico Madrid in a key Champions League match.
The victory on Tuesday night puts the Turin side through to the quarter finals of the competition, qualifying them for about a 10.5 million euro (£9 million) payment.
The cash would be on top of the 9.5 million euros the club received for getting through to the final 16 teams.
At 08:31 GMT, the shares were up 16 percent after hitting their highest since late January in early trading.
The shares were on track for their best day since October 2013.