MTN Nigeria has kicked off a competition for mobile applications (apps ) developers Christened MTN App Developer Challenge, it is targeted at the development of the relevant mobile applications relevant to the Nigerian market . Speaking at the launch of the initiative in Lagos, the Chief
Marketing Officer of MTN Nigeria, Larry Annetts, said: “ The MTN App Developer Challenge is a demonstration of our
commitment to deliver a bold digital world to our various stakeholders. “ This initiative represents a tangible and credible platform to make our brand promise a reality as well as promote the growth and use of locally relevant content which would help develop the Nigerian ecosystem via partnerships that are beneficial to the ecosystem at large. †He said mobile applications have become an essential feature for most mobile users adding that a growing number of Nigerians now rely on their mobile phones as the preferred choice to stay in touch and be developments in society . He said this has made local Nigerian mobile content more relevant and important than ever before .
According to the marketing chief , MTN , in fulfilment of its brand promise and commitment to enriching the lives of Nigerians , had partnered with neXva, a
multi - OS app ecosystem solutions provider to launch a branded version of the App Store called MTN NextApps Store . He said there are 1330 Apps on MTN store , made up of 1213 Free Apps, and 117 Premium Apps. He said the collection is growing with a large focus on Nigerian
applications.
General Manager Consumer Marketing , MTN Nigeria , Kola Oyeyemi , expressed optimism that the Challenge would produce results that are beneficial to the
country , especially in the area of development of locally relevant applications that address the needs and aspirations of Nigerians .
How to participate
Step 1: Register
Registration is open to individuals or
teams.
Step 2: Selecting the mobile app Idea
you want
1. Entry Categories
Developers will be expected to submit
applications into any of the following
categories:
*Entertainment and Lifestyle
*Productivity
*.Games
*Education
*Health and wellness
*Special category for student
submissions (undergraduates)
2. Shortlisting Criteria
Top 4 Apps will be shortlisted from each
category based on number of customer's
downloads and will be judged based on
the criteria listed below. One ‘wild card’ app will also be selected
from each category by the judges (Judges’ wild card).
3. Judging Criteria
*.Originality of concept
*.Relevance of concept to the market
*.Best user experience
*.Commercial viability
Step 3: Submit your final App by 22nd
October You have from 24th July to 24th
October to create or improve and
submit your mobile apps. Final submission is on 24th October,
11.59 pm. Winners will be announced by the 13th of December 2013.
Once you have submitted your app,
drop us a mail with the app(s) name and
your developer account name at
[email protected]
and you may be on your way to win a
great prize
If you are submitting an app for the
Student category, please indicate in the
email sent to the mailing address
above.
Dates:
24th July: Competition opens – call for
entries begin
24th October: Entry into competition
ends
24th October – 24th November: Top 10
downloaders (i.e. customers) are
rewarded weekly to encourage
downloads
13th December: Winners announced
Prizes:
Best Overall App:
*.Hyundai IX 35
*.N1m
*.Samsung Galaxy S4
*.Free promotion of the app in the MTN
Nextappsstore for 6 months
Best Entertainment and Lifestyle App
*.N1m
*.Samsung Galaxy S4
*.Free promotion of the app in the MTN
Nextappsstore for 6 months
Best Productivity App
*.N1m
*.Samsung Galaxy S4
*.Free promotion of the app in the MTN
Nextappsstore for 6 months
Best game app:
*.N1m
*.Samsung Galaxy S4
*.Free promotion of the app in the MTN
Nextappsstore for 6 months
Best Education App
*.N1m
*.Samsung Galaxy S4
*.Free promotion of the app in the MTN Nextappsstore for 6 months
Best Health App
*.N1m
*.Samsung Galaxy S4
*.Free promotion of the app in the MTN Nextappsstore for 6 months Special /Category – Best Student App
(Undergraduate)
*.N1m
Head to http://www.mtnonline.com/
challenge now to partake in this great
challenge and prove yourself worthy![/quote]
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