Cristiano Ronaldo joined Italian League giants Juventus from Real Madrid in the summer of 2018 on a four-year deal valued around €117 million.
His arrival after the 2018 FIFA World Cup in Russia saw the fortunes of the Serie A side skyrocket, first with their followers on social media, followed by the revenue generated just that summer.
He is practically the most profitable player in the history of the Old lady in less than 24 months in Turin.
The Portuguese star spent nine years at the Santiago Bernabeu and led them to four Champions League titles in that period.
He also won four Ballon d'Or awards among several other individual titles to crown his efforts at the La Liga side.
Since the 35-year-old joined the Old Lady close to two years ago, he has scored 51 goals in 71 matches for the Bianconeri.
He also clinched two titles at the end of his first season at the Allianz Stadium, and he could add to his trophy tally when the ongoing campaign is over.
The Serie A champions earlier this week announced they signed an extended sponsorship with Allianz, which now totals €103.1 million which runs until 2030 and is worth €10.3m per season.
Give Me Sport quoting Spanish news outlet AS reveals that Adidas have offered the club an improved deal to manufacture their kit because they want to be linked with CR7.
A contract considered to be valued around €51 million annually, compared to the previous deal they signed 2018 which was stated to be worth €23.25m.
Also in less than two years, Juve have made about €100m in shirt sales, thanks to the Portugal international as they now rank in the same level with the likes of Barcelona, Real Madrid and Manchester United as the most popular in the world.
Jeep, an automobile company, has also stepped up their sponsorship deal with the Old Lady.
Their previous contribution was around €17m per year, but last season they contributed up to €42m.