A Rio de Janeiro bar has invented a new drinking game: free shots every time Brazil's superstar Neymar falls down during a crucial World Cup group game against Serbia on Wednesday.
"At each Neymar fall, it's a round of shots on the house!" the Sir Walter Pub in northern Rio posted on its Facebook page.
The offer is the latest twist in Brazil's new national sport: making fun of the talented but divisive Paris Saint-Germain striker.
In Brazil's first two games he disappointed many fans and inspired online mockery of his frequent dives. Against Costa Rica, he won a penalty after falling dramatically in front of the goalmouth but saw it annulled after VAR analysis showed he had exaggerated the incident.
However, the world's most expensive player can point to stats showing that he comes in for unusually rough treatment from opposition teams.
He easily leads the table at the World Cup for number of fouls against him: 10 in the first game against Switzerland and four against Costa Rica.