In what he called, "Big Brother Naija and The Cee-C Factor' Adebola listed the reasons why he thinks Cee-C was the major reason why millions of Nigerians turned their TV every day to the show to watch what she would do.
Adebola took his point from a marketingselling point and how the organizers were able to cash in the show thanks to her and how Cee-C was a major moving factor for the show.
This is not far from the truth because week after week, Cee C had one reason or the other to still be in the house.
Read what he wrote on the issue:
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