The Ooni of Ife, Oba Adeyeye Ogunwusi, Ojaja II, has advocated for the Big Brother Naija reality show to be scrapped and replaced.
The monarch who hosted the members of the National Youth Council of Nigeria in Ile-Ife on Wednesday criticised the popular Big Brother Naija reality show for "misrepresenting the goodness and integrity of the Nigerian youths".
In place of the show, the monarch proposed a new reality show, which will project the country's values, cultures and traditions.
He urged leaders of the National Youth Council of Nigeria to work out plans on the show, which will be called, "The Big Nigeria Reality Show".
"The proposed show will be structured in a way that young professionals, talented individuals and others across several fields of endeavour will be showcased and helped to reach their peak.
"This would help the participants and also help viewers to have access to people that can be seen as role models," Ooni added.
The revered monarch joins the list of a number of anti-BBNaija advocates who have criticized the reality show. A few days ago, veteran singer Charlie Boy criticised Nigerian youths for being more interested in the Big Brother show than in issues of national importance.
Charlie Boy highlighted the vast difference between Nigerians reaction to the Big Brother and an issue of national import such as the 2019 signing of Electricity Road Map agreement between the Federal Government of Nigeria and German-based Siemens.
In the post published on his Instagram page, he stressed that "A practical reality of who we are as people and where our priority lies as citizens. The funny side in all of these is that we still go to bed, have a good sleep and wake up with the hope to meet a Nigeria we didn't create. Mumu Nigerians! Mumu Nigerians!! Mumu Nigerians!!!"
Last year, the Director-General of the National Council for Arts and Culture, Olusegun Runsewe also criticised the show for its erotic contents which he said does not reflect our culture.
"...the content is wrong; you cannot be making love, with our children, our youths watching, on air. We will not, because of the money Nigerians will win, destroy our tomorrow because of some economic strategy," Runsewe said.
Big Brother Naija, formerly known as Big Brother Nigeria is a Nigerian reality competition television series, based on the Big Brother television franchise, in which 12 to 21 contestants live in an isolated house and compete for a large cash prize, and other material gifts, at the end of the show by avoiding being evicted from the house by viewers.